Insights

Recent posts
Why we moved to...
Lessons learned

Why we moved to usage-based pricing

Per-seat and per-tool pricing punish growth and curiosity. Here's the model we landed on instead, and the thinking behind it.

ITIL for a team...
Operating model

ITIL for a team of one

You don't need a 500-person IT department to run real change management. Here's the lightweight ITIL we actually use.

One login: cross-app context...
Product

One login: cross-app context as a feature

The biggest productivity unlock isn't any single app — it's an assistant that can see across all of them.

Receipts that file themselves...
Engineering

Receipts that file themselves

Snap or email a receipt; it's read, categorized, and matched to a bank draft automatically. Here's how that holds up in practice.

Sourcing products without the...
Product

Sourcing products without the dropshipping tax

Supplier research, import automation, and a margin waterfall — with cost basis that flows straight to your books.

AI that knows your...
Product

AI that knows your catalogue

Storefront chat is only useful if it knows your products, inventory, and prices. Generic bots don't.

Tag hygiene at scale:...
Lessons learned

Tag hygiene at scale: the pass nobody loves

The unglamorous maintenance work that keeps a large catalogue navigable — done safely, dry-run first.

What a storefront audit...
Lessons learned

What a storefront audit actually catches

Broken links, missing alt text, SEO gaps, slow pages — the quiet issues that erode trust and ranking.

Why we keep our...
SaaS

Why we keep our data in Canada

Data residency isn't a compliance checkbox for us — it's a default. Here's what that means for your books and your customers.

The AI-augmented solo founder...
Lessons learned

The AI-augmented solo founder

One operator, a stack of AI-run apps, and the discipline to make it hold together. What we learned running it.

Why we built Paper...
Product

Why we built Paper Trader before we sold it

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