SEO Rewriter bulk-optimises product copy for search and conversion — titles, descriptions, and meta tags, in your brand voice, across the whole catalogue. This guide covers running a rewrite pass.
Getting started
Open SEO Rewriter inside Launch Pad with your store selected. If you've set your brand voice in Brand Lab, the rewriter uses it so the output sounds like your store.
What it rewrites
- Product titles — clean, search-optimised, consistent.
- Body descriptions — rewritten in your voice, not the supplier's.
- Meta tags — titles, descriptions, and image alt text calibrated for search display.
It also suggests keywords, so you're optimising against terms shoppers actually search.
Running a pass
Select the products to process and run the rewrite. Because it's AI-powered rather than template-driven, the output reads naturally instead of formulaic. Review before publishing, then push the changes to your catalogue.
Tips
- Set your brand voice in Brand Lab first — it's what keeps the output on-brand at scale.
- Spot-check a sample of rewrites before bulk-publishing.
- Re-run after big catalogue imports so new products aren't left with raw supplier copy.
Frequently asked
Will the copy sound generic?
No — it's AI-powered and uses your brand voice, so it reads like you wrote it, not a template.
Does it handle meta tags too?
Yes — titles, meta descriptions, and image alt text are all covered.
Still stuck? Reach the team from the Contact page, or head back to the Help Centre for guides to the rest of the Vastura apps.