Marketing Suite is behavioural email and SMS automation with audience segmentation and conversion tracking — wired to your own Vastura data. This guide covers getting your first automations live.
Getting started
Open Marketing Suite inside Launch Pad. Start from a campaign template or switch on a behavioural automation — you don't need to build everything at once.
What you can build
Email and SMS campaigns
Build campaigns from templates and send across email and SMS from one place.
Behavioural automation
Trigger messages off customer behaviour — abandoned cart, browse abandon, and post-purchase flows that run on their own once set up.
Segmentation with real data
Segment your audience using cross-app data: Marketing Suite can see customer lifetime value from Ledger and project assignments from Pilot, so your targeting is based on what's actually true, not guesses.
Tips
- Turn on abandoned-cart first — it's the fastest return for the least setup.
- Segment on real LTV from Ledger rather than rough guesses.
- Set your brand voice in Brand Lab so messages sound like your store.
Frequently asked
Does it do SMS as well as email?
Yes — both, from one campaign builder.
What makes the segmentation different?
It draws on your own cross-app data — customer LTV from Ledger and project context from Pilot — natively.
Still stuck? Reach the team from the Contact page, or head back to the Help Centre for guides to the rest of the Vastura apps.