Email Engine is email marketing that runs itself — one-off campaigns plus automated flows that bring customers back. It's the cheapest channel you have, finally working for you. This guide covers getting your first flows live.
Getting started
Open Email Engine from your Portal. If you've set up Brand Lab, your voice carries into your emails automatically. Start with one campaign or switch on a flow — you don't need both on day one.
Campaigns vs. flows
Campaigns
A campaign is a one-time send — a promotion, an announcement, a newsletter. Write it, choose who gets it, and send.
Automated flows
Flows run on their own once set up. The high-value ones are: welcome (greet new subscribers), abandoned cart (recover shoppers who didn't check out), and win-back (re-engage lapsed customers). Set a flow once and it earns while you sleep.
Tips
- Turn on the abandoned-cart flow first — it's usually the fastest revenue from the least effort.
- Set your brand voice in Brand Lab so emails sound like your store.
- Let flows run before judging them; automated revenue compounds over weeks, not days.
Frequently asked
What's the difference between a campaign and a flow?
A campaign is sent once; a flow is automated and triggers off customer behaviour, running continuously once enabled.
Which flow should I start with?
Welcome and abandoned cart give the most return for the least setup.
Still stuck? Reach the team from the Contact page, or head back to the Help Centre for guides to the rest of the Vastura apps.