Brand Lab is where you define your brand once so everything you ship stays consistent. The rest of the Vastura stack pulls from it, so your look and voice carry across every tool. This guide covers setting it up.
Setting up your brand profile
Open Brand Lab from your Portal and fill in your brand profile: your colour palette, typography, and how your logo should (and shouldn't) be used. This becomes the single source of truth for your visual identity.
Defining your brand voice
Set your brand voice — the tone, the words you use, the words you avoid. Once defined here, that voice is reused across the other tools, so copy written in Launch Pad's SEO Rewriter or answered by Concierge sounds like you, not a generic bot.
Why one source of truth matters
Because every tool reads from Brand Lab, you set your brand in one place instead of re-explaining it to each app. Update it here and the change flows everywhere that uses it.
Tips
- Be specific in the voice definition — concrete do's and don'ts produce better output downstream.
- Revisit it as your brand evolves; everything that pulls from Brand Lab updates with it.
- Set it up before you lean on SEO Rewriter, Concierge, or Email Engine so they start on-brand.
Frequently asked
Which tools use Brand Lab?
Any tool that produces customer-facing copy or design can pull your voice and look from it — including the Launch Pad tools and Concierge.
Do I have to fill in everything at once?
No — start with voice and palette, and refine the rest over time.
Still stuck? Reach the team from the Contact page, or head back to the Help Centre for guides to the rest of the Vastura apps.